Logolivery
Website Redesign

Initially, Logolivery focused on providing fast and affordable logo development and branding services tailored to small startups at the MVP stage.

However, the company's direction has evolved. Now, Logolivery aims to offer professional services to a wider range of businesses, moving beyond its initial focus solely on small startups. This shift required a repositioning and update of the design code.

The challenge we faced was changing how users perceived our company. This meant overhauling the visual identity of our brand, particularly our website, which is where users interact with us most frequently.

Following thorough market research and user analysis, we formulated several hypotheses for our new brand.

Our redesign aimed to elevate our brand while maintaining our existing recognition, all while projecting a more professional and trustworthy image to our consumers.

Considerable emphasis was placed on refining the website's structure, semantic content, and tone of voice. The shift focused less on affordability and more on convenience, speed, and process quality. We aimed to convey a sense of being a reliable and approachable partner to our consumers.

As part of the redesign, Logolivery's internal platform, where clients and designers navigate the entire logo development process, needed a swift UI overhaul with minimal downtime.